I’M FINISHED WITH FINS
You’ve seen them: photos of celebrities crossing their mouths. This is I’m FINished with Fins, the world’s largest grassroots-initiated mass-media shark conservation campaign. It is active in top shark fin trade and consumption hubs such as China, Hong Kong, Macau, Taiwan, Malaysia and Singapore.
The campaign has recruited a large stable of international celebrities, opinion shapers and tastemakers to champion the cause, promote personal choice and make it socially acceptable and environmentally astute to stop consuming shark fin soup.Read More
BE A SHARK HERO
Wildlife and environmental education, civic engagement and market transformation: these are the three themes of Be A Shark Hero (BASH), a two year-long shark conservation advocacy programme led by SSMY in partnership with WWF-Malaysia.
Running from July 2017, the programme follows from the 2016 multi-NGO 'My Fin My Life' Malaysia-wide campaign. BASH continues this shark conservation advocacy through education and empowerment.Read More