26,216/1M

MALAYSIANS PLEDGED

1,080/1M

BOWLS OF SHARK FINS SOUP SAVED

Our Programs


I’M FINISHED WITH FINS

You’ve seen them: photos of celebrities crossing their mouths. This is I’m FINished with Fins, the world’s largest grassroots-initiated mass-media shark conservation campaign. It is active in top shark fin trade and consumption hubs such as China, Hong Kong, Macau, Taiwan, Malaysia and Singapore.

The campaign has recruited a large stable of international celebrities, opinion shapers and tastemakers to champion the cause, promote personal choice and make it socially acceptable and environmentally astute to stop consuming shark fin soup.

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BE A SHARK HERO

Wildlife and environmental education, civic engagement and market transformation: these are the three themes of Be A Shark Hero (BASH), a two year-long shark conservation advocacy programme led by SSMY in partnership with WWF-Malaysia.

Running from July 2017, the programme follows from the 2016 multi-NGO 'My Fin My Life' Malaysia-wide campaign. BASH continues this shark conservation advocacy through education and empowerment.

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